SRAM announce OEM program to support UK based specialist bike brands

ZyroFisher has announced SRAM’s new OEM program, which is designed to cater specifically to the needs of UK-based small and growing bike brands. Participants in the program will gain access to the SRAM-OEM portfolio allowing for unique flexibility and competitive specification options.

Participants in the program will gain access to the SRAM-OEM portfolio allowing for unique flexibility and competitive specification options.

Exclusive to ZyroFisher, the new OEM program presents an opportunity for small and growing bike brands to access not only the SRAM-OEM portfolio, but also the knowledge and resource behind all of SRAM’s brands.

The UK has a growing number of domestic bike brands appearing in the market and the new program will give them access to an extensive range of SRAM products, helping them create and spec bikes tailored exclusively to their customers.

Luke Hammil, SRAM Brand Manager, commented, ‘The UK is home to a strong and diverse range of bike brands. SRAM’s new OEM program is a great opportunity to offer these brands an efficient and competitive supply of SRAM OEM components at a time when consumer demand for SRAM componentry on complete builds is increasing.’

Brands within the new OEM program include SRAM, RockShox, Avid and Truvativ along with a select range of Zipp products. The program will complement SRAM’s existing direct-OEM business to support strong consumer demand.

For further information please contact Luke Hammil, SRAM Brand Manager, ZyroFisher on luke.hammil@fisheroutdoor.co.uk.