Spend £100; reach 20 000 MTBers

What you get is a 30-word hyperlink advert at the bottom of what BIKEmagic calls "the biggest e-mail newsletter in the bike business."

Book a spot on four newsletters, one per month for four months, and get the advert for £100.

"There is nowhere else, full stop, where you can e-mail that many bikers let alone for £100 a pop," says BIKE magic ad manager Alex Hammond.

Tel: 020 78619853.