BikeBiz Bicycle and cycling retail news
Since launching in the UK at the start of 2017, Simplon Bikes has steadily been increasing its brand awareness in the market and has now announced its intention to showcase its range to the public at the London Bike Show.
Simplon UK’s Kevin Burton commented: “Simplon is all about quality.
When people see the bikes they understand the work that has gone into the design and manufacture of them.
“Add in the online configurator that allows consumers to customise their dream bike and have it delivered to their local Simplon retail partner and you have a premium, customisable performance product that people connect with.”
The Simplon stand will also host multi-Ironman winning asponsored Lucy Gossage, who is sponsored by Simplon, alongside the Simplon MrT2, which the rider has utilized many times this season. Gossage will also be taking part in a Q&A session on the stage with full details being available on the show website.
Visitors will also have the chance to win a Simplon Kiaro as part of a competition being run with the show organisers.
“It’s about connecting with the market and helping our retail partners sell Simplon bikes,” added Burton. “This represents the marketing kick off for us in 2018 and we have lots more in store over the coming year.”
Simplon is currently seeking retail partners for their expanding network in the UK. Interested readers can email Kevin Burton at kevin.burton@simplon.com
