BikeBiz Bicycle and cycling retail news
Core Bike will be the first chance for dealers to see Pedro’s with its new distributor Silverfish.
The American tool and lubrication brand was founded in ’89. Key products over the years have included the Milk Levers and Syn Chain Lube, while much of the Pedro’s lubes range have a biodegradable structure.
On the tool side, Pedro’s is expanding and developing its range of high-quality, yellow handled workshop and trail and tarmac multi-tools which continue to win tests, we hear, with a lifetime warranty back-up.
“We’re really happy to have been appointed the official UK distributor for Pedro’s," said Silverfish UK’s Brand Development Manager Richie Rowland. "It’s a brand many of the staff here have used and loved for years so it’s a product line-up for which we have a lot of enthusiasm. Pedro’s quality of manufacturing is second to none, this, alongside the impressive lifetime warranty, means riders can rely on Pedro’s on the trail, on the tarmac and in the workshop. The addition of such an iconic brand to the Silverfish Portfolio is great news and perfectly compliments our current IBD offering”.
Silverfish will display the full range of Pedro’s tools, greases and lubricants at Core Bike with stock arriving the week before the show.
The firm added: "Offering impressive dealer margins, POS display units, efficient aftersales support and comprehensive stock holding Silverfish will be looking to expand the brands IBD penetration and dealer network within the UK market. If you are, have been, or wish to become a stockist of Pedro’s products we would welcome the opportunity to speak with you so we can help manage your stocking of Pedro’s product range."
