At last year's Interbike it seemed every second booth was giving away brand-logo cycling socks from the Sock Guy. From Ebay.com to the UK's Procycling magazine, the US sock manufacturer was everywhere. Sock Guy socks feature woven brand-logos not prints. Now, Silverfish has bagged the UK distribution rights for the Sock Guy own-brand socks.

Silverfish gets American socks appeal

BikeBiz 19/02/2004 News

Silverfish will be offering the full range of Sock Guy designs – from flowers to flames- starting on 1st of March.

The socks come in standard, lo-cut and wool versions with prices ranging from £9-£10 retail.

"With more and more riders waking up to the joy of good sox, the blend of cool performance and cool designs will see these fly straight off the slat wall and into the sock drawer as spring brings the shorts out," boasts Silverfish MD Darren Mabbott.

So, is there a sock guy at Sock Guy? Yep, and he’s called Michael Foley.

http://www.sockguy.com

Tel: 01752 313253

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