Callery joins apparel firm

Shutt Velo Rapide grows marketing team

Simon Callery has joined Shutt Velo Rapide as a marketing intern.

Callery joined the firm while halfway through an Msc Sport Management at Loughborough University.

"I saw the advert and was attracted by a small British business offering classically styled garments while using high performance materials. I also liked the branding and really believed I could enhance what Lauren and Pete had already created. I think being 28 and having worked really stood me in good stead for not only the interview but also what Shutt wanted from an intern.

"The motivation for going back to university had been to change from my previous job as a community sports coach, but I didn’t want to get lost in the corporate ether of headed paper and an inbox full of emails you are cc’d into; Shutt was only Lauren and Pete so I knew it would be very hands on, varied and also that they would need someone to make well thought out decisions and to execute actions.

"I have been putting a marketing schedule together, dealt with customers, had our Isobel jersey featured in the Observer, made a lot of new contacts and taken responsibility for our retailers, something we are really trying to expand at the minute."

Callery can be contacted on 01280 847 271 or via email on

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