Largin’it: Moore Large’s third seminar event takes place next weeks. Jonathon Harker finds out what attending dealers can expect to see...

SHOW PREVIEW: Moore Large Product Seminars

On the back of a host of new announcements, Moore Large is once again throwing open the doors of its Derby HQ to present the latest ranges to cycle dealers from across the country.

Taking place next month from Tuesday March 2nd to Friday March 5th, Moore Large’s in-house show – branded Today’s Cyclist – will also keep up its tradition of presenting a series of short seminars on new products, marketing strategies and more. The seminars are set to take place over two of the days (2nd and 3rd) and will see key speakers from Moore Large’s global suppliers. Guests from Australia, America, Italy, Portugal, Denmark and Taiwan will be on hand to provide the latest insights into their brands and plans for 2010.

The event will see the official launch and the first chance for many dealers to get their hands on some of the new brands Moore Large has recently taken on board, including Blackjack wheels, Forme and folding bike brand Oyama. The Rodi-manufactured Blackjack line of premium wheels covers the road, cross country, freeride and downhill sectors. The wheelsets will already be in stock by the time this issue lands, retailing from £179.99 to £359.99, assembled using latest generation formula hubs and offering a range of sleeved, pinned or welded rims.

Meanwhile, Forme will see Moore Large take on road and fitness cycles from the brand. The competitively priced range – retailing from £450 to £1,000 – will be on hand for attending dealers to view. The introduction of Forme is part of the distributor’s move to raise the profile of its IBD bicycle division, following the bagging of Basso in 2008. Brand manager Adam Biggs explains: “Forme targets the fitness and commuting sector of the market. It is a house brand, allowing us to offer very attractive pricing for all parties involved.

“Within such a saturated market, we aim to promote the brand successfully by offering optimal dealer support, solid stock levels, superior aesthetics and the fact that it’s developed by a British company.”

The Oyama range, revealed last month, includes 11 models across four ranges: Urban 66, Classics, Pure and Sports. Moore Large says that its lack of representation in the growing folding bike sector was behind the signing. With prices ranging from £299.95 to £899.95 here in the UK, Oyama promises safe, fast, light and compact folding solutions. Oyama is already being distributed across Europe, including Belgium, Spain, Germany and Greece.

Aside from those new brands, there will be plenty of new lines and ranges from Moore Large’s existing names like Haro, Onza and Izip. All three of those are set to attend the seminars, discussing technical product features, brand history, positioning and marketing strategies. Not only providing dealers with a unique insight, the seminars will also give retailers chance to see and try the products for themselves.

Dealers will get a chance to ask questions and give feedback to key representatives from each brand.

Premium accessory lines will also be in attendance at the seminar days, including Knog, Kenda, Lake, Limar, Tifosi, Vanguard, Onguard and OK Baby. Throughout the event, there will be four presentations on the hour, every hour, across five different seminar rooms, providing dealers with the chance to choose which sessions are most appropriate to them and fit in as much as they would like.

Seminars run on March 2nd and 3rd.
Showrooms open on March 4th and 5th.
Refreshments will be available throughout the seminar days.
For more information, dealers should contact their area manager or sales team.
T: 01332 274252

Moore Large HQ
Sinfin Lane Industrial Estate
DE24 9GL

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