Haymarket gets 35 000+ public visitors at its NEC-based Bike show. The Islington trade-and-public show got 18 000+ visitors in its first year. But mass-market shows can get 500 000 visitors, if the bike trade had a presence at those expos would it not reach more cycle-aware consumers than at any cycle-specific show? And what about all those members of the public at these huge shows who could be converted to cycling?
Should the bike trade ‘go public’?
This is a topic that will be aired at a meeting at the Bicycle Association’s HQ in Coventry next Wednesday.
The bike trade has had stands at all sorts of mass-participation shows in the past. And, of course, there’s Ian Beasant’s view of taking a bikes-are-wonderful trailer to county shows.
There’s also the possibility of having a corporate stand at the Outdoors Show in March.
So, what’s more important: talking to the converted, or trying to reach out to the unconverted?
There’s a poll on this topic, and feel free to add comments on the bulletin board.
In other news...
2Pure has announced the appointments of Tony Barton and Dan Phillips. Tony Barton has filled …