The brands have announced a distribution agreement for Oxford products in selected European countries.

Shimano Europe to distribute Oxford products on the continent

Shimano Europe and Oxford have announced a distribution agreement for Oxford OXC products in selected European countries.

“A major part of Oxford Products cycle strategy is the rapid growth of our export business in Europe and throughout the rest of the world and the continued development of a truly international brand. This agreement with Shimano is a massive step along that journey,” explains David Jesson Commercial Head of Cycling at Oxford Products.

“The agreement, which begins on September 1st 2016, will cover The Netherlands, Belgium, Luxembourg, France, Sweden, Denmark, Finland, Norway, Turkey and Poland. Shimano will be managing all sales, marketing, and customer service responsibilities for these countries.”

This collaboration will offer both parties significant synergies at retailer level, combining Oxford Products product expertise with the distribution know-how of Shimano Europe. For both companies this partnership will be a step forward in improving their position in the cycle retail market.

Arjen Vinke, Deputy Director at Shimano Europe Bike Holding, commented: “With OXC added to our portfolio, an important step is made in strengthening the distribution strategy. To provide our customers with a complete product offering and an optimized service, it is our goal to build on a brand portfolio with well-established and high potential brands that meet end consumer demands.

OXC fits perfectly in this vision with top quality and innovative products. Therefore we are glad to announce this collaboration and we look forward to a long-lasting partnership.”

“We are excited to partner with Shimano as we continue to expand our business with specialist cycle dealers throughout Europe,” stated Kevin Rooney, Oxford Products Ltd Export Development Manager.

“This partnership will allow bike dealers in key target markets to have greater access to OXC’s huge range of parts and accessories. Our products are already in high demand from consumers, now they will be more readily available from many more bike shops across Europe.”

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