Some of Shimanos Japanese engineers are soon going to be given a taste of life at the sharp end. They have been volunteered to spend time in bike shops in Europe and the USA.

Shimano engineers to focus on consumers

It’s always difficult for Shimano to judge and evaluate what are real consumer demands, despite the feedback that our distributors and branches forward every day, says Shimano Europes Xavier Nicholas.

Five enginners will spend three months in the workshops of IBDs in France, Germany, Italy, Holland and America.

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