Seminars and industry experts confirmed for iceBike*

Organisers Madison and Sportline have confirmed a lineup of industry experts who will be on-hand to offer help, advice and insights to visitors.

As well as the range of seminars on offer, DT Swiss is launching its new mobile service station that will be attending key races in 2017. The brand’s expert technician Andre Haake will be on hand at the show to discuss workshop advice on topics such as hub servicing, DT fork servicing and the inner workings of a ratchet freehub.

Founder of Stealth Tim Lawson will also appear at the show to offer his extensive knowledge in the field of sports nutrition. As an elite masters athlete, his knowledge on the subject is unrivalled with over 20 years’ experience in developing the best products on the market.

A morning talk from Madison’s Shimano Tech will rep the new E8000 Shimano STEPS mountain bike components to early attendees and an illuminating retail finance seminar will discuss sales tools. Later in the morning a presentation on disc brakes from Calvin Jones at Park Tool will provide essential information for shop owners.

An equally varied afternoon lineup will cover online marketing, e-bike maintenance, sale and promotion events, visual merchandising and a formal introduction to Shimano Service Centres.

11.00am Shimano STEPS E8000 – Exploring New Grounds: Peter Treviss and Richard Wilson, Shimano Tech Reps at Madison

11.30am Making Retail Finance Simple: Kevin Hughes, National Account Manager at Central, V12 Retail Finance

12.00pm Explaining Best Practice for Disc Brake Set-up on Road Bikes: Calvin Jones, Director of Education at Park tool

1.00pm LUNCH

1.30pm Online Marketing – Making your website work for your shop: Katrina Stanton, Digital Marketing Manager at Animal.

2.00pm E-Bike Maintenance: Julian Thrasher, Cytech Trainer at ATG Training

2.30pm Making Sales Events work as an Independent Retailer: Mark O’Dolan, Managing Director at High Street Mentor

3.00pm Shimano Service Centre – A world of Cycling Knowledge: Rob van der Heijden, SSC Manager at Shimano Europe

3.30pm Visual Merchandising Best Practice for Clothing: Mark O’Dolan, Managing Director at High Street Mentor

In its 11th year, Madison’s successful iceBike* and Sportline Show 2017 will run from Tuesday, February 21st to Wednesday, February 22nd. The show will once again take place at Arena:MK.

For more information or to register for the show, click here.

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