BikeBiz Bicycle and cycling retail news
Spanish car maker SEAT has been announced as the headline sponsor for the three-in-one London Bike, triathlon and Outdoor shows.
Set for London’s ExCeL centre from February 13th to 16th, the company will use its presence at the show to launch what it considers a versatile car for the outdoors enthusiast, dubbed the SEAT Leon ST. Test drives will be available within each of the three show halls.
Chris Stevens, head of marketing at SEAT, said: “These three shows are the perfect platforms for us to show off what a great car the Leon ST is – full of the sort of people we think the car is a perfect fit for. Built for those with an active lifestyle, the Leon ST brings together quality, technology and versatility in a stunning package that’s extremely attractively priced.”
The three VOS Media shows are expected to attract in excess of 50,000 visitors over four days in February, and have already secured extensive support from the outdoor, cycling and triathlon industries. With almost three months until the doors open, there are already over 200 exhibitors signed up to attend, including major brands such as Blacks, BMC, Cannondale, Scott, HOY Bikes and Aqua Sphere.
