BikeBiz Bicycle and cycling retail news
SealSkinz has announced the release of the company’s Autumn/Winter range for 2016.
The brand’s new product lines feature a colour coded merchandising system including three colourways that are best suited to their purposes.
The colour-coded merchandising scheme is an extension of the rebranding activity that Sealskinz began in 2015. By colour coding the labelling of products by activity, consumers will easily be able to identify the right product for their use, the firm said, adding it will also help retailers merchandise products. Outdoor will be in blue; Road Biking in red; Mountain Biking in green; and Running in orange.
The product designs themselves are also featured in new colourways that include olive moss and teal. Much like older lines, the product tech is waterproof, windproof and breathable.
Also new for this season is the introduction of a brand signature. The Chevron emblem will feature prominently across the product collection – it can be seen in a variety of applications including knitting patterns, as a new shape silicone grip and in the shape of some glove closures. This signature is designed to bring synergy across all of the categories and build brand recognition amongst Sealskinz’s customers.
