There's a full page ad in the soon-to-be-with-you 'BicycleBusiness' that trumpets the launch of a new bike brand, Pulse. The address and telephone numbers reveal it's a brand launch by Saracen...

Saracen sets the Pulse racing

Pulse is designed to be a high-volume bike brand available to IBDs and multiples. The bikes will retail at prices beneath the equivalent Saracen bikes.

Instead of being just another budget bike offering, Saracen want to create a true brand. The bikes are said to benefit from better finishes than competitor bikes at similar pricepoints.

Pulse is to be launched at the BA’s Harrogate trade show (3-5th June).

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