Rouleur Classic played host to the official presentation of the newly-sealed partnership between Santini Cycling Wear and the World Tour Trek-Segafredo team.
The Italian technical cycling clothing company will be dressing the team from 2018.
In 2018, Trek-Segafredo will number 28 athletes of 18 different nationalities, including German classics rider John Degenkolb and Italian all-rounder Fabio Felline, both of whom took part in the official presentation in London.
“We are extremely proud that a team of as high a level as Trek-Segafredo has chosen us,” declared Paola Santini, marketing manager at Santini Cycling Wear. “Because it appreciates the technical prowess and quality of our clothing which can meet the needs of racing cyclists both in training and competition.”
General manager of Trek-Segafredo Luca Guercilena added: “Over the past 50 years, Santini has built up such an invaluable wealth of expertise and knowledge that has made it an international benchmark for technical cycling apparel. But of course, the technical part is only one thing, the service they can provide us with is another crucial part of this partnership.
“Santini knows what it takes to be the technical clothing partner of a World Tour team, racing around the globe in all sorts of weather conditions. Right from the start we sensed they are able to anticipate our needs, to individualize where needed and to deliver quickly. Therefore, I am confident this partnership will be very successful.”
The partnership will span the supply of all technical and casual clothing which will be designed specifically for the team’s members: “This isn’t a new development for us: our company has a long history of ‘dressing’ professional teams,” commented CEO Santini Cycling Wear Monica Santini. “Thanks to our Bergamo production line’s signature flexibility in terms of both timelines and personalisation of each garment to individual athletes, we will be able to cater the needs of the Trek-Segafredo team to the nth degree.”
The new Trek-Segafredo team clothing by Santini will be presented in December 2017 and in stores for sale in January 2018.