Cycle trade stalwart joins the bike brand

Russ Masters joins Scott Sports

The UK branch of SCOTT Sports has recruited Russ Masters to become their new Midlands Area Sales Manager.

Tasked with the management of existing business as well as expanding the brand presence for SCOTT Bikes, Clothing & Accessories along with SYNCROS Product, Masters, who formally held the position six years ago prior to establishing the Moda brand, now re-joins the sales team reporting to UK Bike Sales Manager Keith Murray. Masters will work alongside Caroline Goward (South) and Scot Easter (North).

Dave Rainsford, Director of UK Operations said: “Russ is joining a fantastic team at the perfect time during our new 2016 range launch. With Russ’s in depth knowledge of the cycle industry and a lifelong passion for cycle sport and SCOTT. His role will be instrumental in the key support, growth and future success of our Midlands and Wales customer base as well as introducing new retailers to the #NOSHORTCUTS SCOTT Spirt.”

Masters joins SCOTT UK on 01 September and can be contacted on email 07715005625

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