BikeBiz Bicycle and cycling retail news
Roche Sports has taken on UK distribution for European wheel brand Sonic Wheels.
Roche, the firm behind Sabbath Bicycles, will be importing five models from the four year old brand – which is reportedly the third largest wheel brand by volume in Belgium and France.
The Sonic range come with three years warranty and no maximum rider weight limits. The new models are hand built in Belgium and most of the range come complete with wheel bads and skewers – and for carbon products valve extenders and cork brake pads.
The models include the All Road (£399), Paris Roubaix (£625), C-Max (£699), Ultra 33mm (£990), Super 38mm (£990), Hyper 50mm (£990) and Mega 85mm (£1,290).
“Sonic Wheels have done exceptionally well on the continent because they’ve offered a variety of competitive and reliable wheels that meet the needs of cyclists, regardless of their competitiveness.”
He continued: “The All Road model are a great and well-priced offering for consumers looking for a reliable pair of summer wheels, or for cyclists looking to upgrade from their entry-level wheels that have come on bikes as standard. While the Paris Roubaix predictably caters for serious sportive and racing cyclists looking for robust wheels they can trust and use to meet their season targets.”
