£35millon, 45 unit leisure and retail centre including 'try before you buy' cycle paths is going ahead

River Avon-set lifestyle retail park wins planning permission

IntoOutdoors, touted as the UK’s first retail and lifestyle shopping centre, has received planning permission for its £35 million scheme set on the banks of the River Avon.

IntoOutdoors, owned and developed by Eagle One, will combine a 45 unit retail centre with outdoor leisure pursuits and holiday lodges set within its 125 acres site fronting the River.

It looks to set to break ground in early 2013 with completion planned by summer 2014.

Seemingly similar to Decathlon’s Oxylane Villages, IntoOutdoors will have ‘try before you buy’ retail areas intended to drive sales and act as a visitor attraction. Cycle routes will feature as well as fishing lakes and activity areas.

“In a harsh economic climate, IntoOutdoors is a unique retail concept which offers an alternative to traditional and internet based retailing," commented Simon Tothill, director of IntoOutdoors. "We believe it will succeed by making the shopping experience a truly leisure based activity with IntoOutdoors designed to appeal to all age groups.

“A retail environment where you can ‘try before you buy’ is an intrinsic part of our offer, not only do consumers get a memorable hands-on shopping experience in an idyllic setting, but retailers benefit from showing products to their full potential.

“The £35million investment will lead to the creation of around 1,000 jobs and has been welcomed with open arms by the local community. Links to the nearby town of Evesham via water taxi, cycle path and a new bus service will ensure the development attracts new visitors not only to IntoOutdoors, but also surrounding towns and villages.”

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