RGT Cycling teams up with Dirty Reiver for virtual gravel racing

RGT Cycling has collaborated with gravel race Dirty Reiver.

Dirty Reiver offers 200 kilometres of trails and gravel roads, sections which will be replicated on RGT Cycling’s virtual platform. The new Dirty Reiver road will enable RGT Cycling users to experience gravel riding from home, with in-app functionality aimed at giving a real-life experience virtually.

“We aim to present an ever-growing range of real roads on our platform, not limited to on-road courses, so to integrate the trails of Dirty Reiver and bring the event to life virtually is a great addition to RGT Cycling,” said RGT Cycling’s head of brand and marketing James Vickers. “The addition of gravel to the platform comes as part of an exciting wave of new developments across the RGT Cycling App, and one that will offer a much richer rider experience.’

Lead partners of the new Dirty Reiver RGT Cycling gravel roads are Genesis Bikes, Weldtite and Hunt Wheels, all of whom have visibility in-platform. The new Dirty Reiver experience is the first release of the event’s gravel roads, with more plans for the partnership in the pipeline.

Focal Events, organisers of Dirty Reiver, added: “Bringing the Dirty Reiver adventure into the virtual world showcases our event and brand partners to athletes all around the world while adding another dimension to the ride experience. We’re looking forward to enabling our event sponsors, Genesis, Weldtite and Hunt, to bring a host of exciting gravel events and races to RGT Cycling riders in 2021.”

The new announcement comes just days after RGT Cycling launched a new look across its app, featuring added race formats including time trial and elimination events, as well as enabling riders to create their own race formats.

Read the December issue of BikeBiz below:

Rebecca Morley

Recent Posts

Introducing TIC CC, performance cycle clothing with sustainability at its heart

TIC CC is a performance cycle clothing brand established with sustainability and responsibility at its…

57 mins ago

FRP Advisory issues update following 2Pure administration

The administrators of 2Pure have issued an update following the distributor’s administration earlier this month.…

2 hours ago

Belgian start-up Gofluo raises €1 million to accelerate future growth

Gofluo has raised €1 million to accelerate company growth and expand to the US, France…

4 hours ago

DT Swiss launches its latest MTB spoke, the Revolite

DT Swiss has released a new premium steel spoke that combines durability and light weight,…

4 days ago

Ragley unveils 2023 frames with ‘sensible changes’ to geometry

Ragley has unveiled its line up of frames for 2023, with a more defined and…

4 days ago

The top five jobs in the bike trade this week – 26th May

The BikeBiz jobs board helped filled over 740 positions in 2022, and listings are still…

4 days ago