New exhibition director drafted in to boost event; e-bikes to help drive attendance

Revamped ISPO Bike sets sights on growth

The revamped ISPO Bike show has seen registrations double for the 2012 event, according to the organising body.

ISPO, formerly Bike Expo, is keen to take advantage of the growing e-bike market, which was seen as a key driver behind increased attendance at last year’s show.

ISPO’s dedicated electric bike offering includes an E-Mobility Hall with a 4,580 m2 indoor track area – including a 50 metre long ramp with a ten per cent incline – and an outdoor ‘speed track’.

Exhibiting e-bikes on the track are Biketronic, BH Bikes, Cannondale, Cycle Union, Flyer Biketec, Focus, Gazelle, Ghost, Haberstock Mobility, Hercules, JD Europe – TransX, Kalkhoff, Kettler, Pantherwerke, Prophete and SR Suntour.

ISPO rebranded last year to integrate the bicycle show into the wider ‘ISPO family’, which international sports business shows in Munich and Beijing in addition to ISPO Bike. As part of the revamp, ISPO Bike has a new slot in the calendar, running from August 16th to 19th at Messe Munchen, Munich – just ten days before established global trade show Eurobike takes place over August 29th to September 1st.

The rebranding has seen the event draft in Eva Schlangenotto in the new role of exhibition director.

“In her function as the exhibition director for ISPO Bike Mrs. Schlangenotto will focus exclusively on this event,” said Tobias Gröber, head of business unit consumer goods for Messe München. “Thanks to her experience she will identify the potential for ISPO Bike and continue to develop the trade show on a strategic level. Our goal is to be ready for the challenges the future will present us with and to drive the development of ISPO BIKE accordingly. We are convinced that Mrs Schlangenotto is the right person for this challenging position.”

Schlangenotto is working alongside a project management team specifically tasked with growing the ISPO Bike event.

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