Madison and Sportline’s biggest trade show of the year returns to Arena:MK from 23rd February to 25th

Registration now open for iceBike* 2016

Madison has announced that the iceBike* trade show will be returning in 2016 for its 10th year and registration is now open.

Celebrating a decade of Madison’s successful trade show format, iceBike* 2016 will run from Tuesday February 23rd to Thursday February 25th and take place again at Arena:MK.

The 2016 cycle, triathlon and running show will also, for the first time in its history, have a free to enter exclusive public weekend show on Saturday 27th and Sunday 28th February.

Dominic Langan, Madison and Sportline CEO, said: “Now in its iconic tenth year, iceBike* has grown year-on-year, hitting record breaking figures in 2015. Our goal is to continue to grow our exclusive trade event and we feel like we have an excellent new home in Arena:MK. We can’t wait to see everybody there and we urge you to sign up now to get all the inside information leading up to the event.”

Returning to Arena:MK (the MK Dons Stadium), all the latest products will be on show including workshops to learn about the brands, merchandising and how best to make the most of Madison and Sportline’s award-winning operation. iceBike* 2015 was such a successful event, the firm said: "2016 will have to go some way to bettering it but with easy, free parking, excellent accommodation and an immensely accessible venue, it promises to be the best year yet."

For the public weekend, Madison is partnering with Immediate Media and British Cycling to exclusively offer members the chance to get unprecedented access to the brands on show. Members of the public will get to see the latest products ahead of the new season, access to team launches, pro cyclist Q&As and insightful seminars on everything cycle, triathlon and running-related.

Visitors are encouraged to register now, to get all the news and information about iceBike* in the lead-up to the show. You can register now at

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