Its not quite blame the victim but 3Ms new road safety initiative clearly puts the onus on kids to protect themselves rather than arguing that cars should be forced to slow down close to schools

Reflect on this: 3M launch Road Sense for Schools

Road Sense for Schools has been developed by 3M in association with the Child Accident Prevention Trust and aims to make children and their teachers aware of the need to wear reflective clothing. 3M produce Scotchlite reflective material.

At yesterday’s launch at the RSA, London, Lord Whitty, Parliamentary

Under-Secretary of State, Department of the Environment Transport and the Regions said:

"We are determined to make it possible for children to go

out and about in safety. In March, the Prime Minister unveiled our new

target for halving the numbers of children killed and seriously injured

on our roads by the year 2010. I am delighted to welcome the launch of

3M’s Road Sense for Schools educational programme … Working in partnership with organisations like 3M and CAPT and supporting initiatives like Road Sense for Schools is one of the key ways we will meet this target."

3Ms Road Sense for Schools packs are being made available to schools at cost price. Aimed at children aged six to nine years and developed with assistance from children, teachers, road safety officers and government, the pack offers role play materials and classroom activities that assist road safety education.

The pack consists of four main tools – a website, an interactive CD,

the It’s Really Brilliant Video and a Magic Light Box. Lesson plans can

be found on the website to support the use of the tools, either as a

stand-alone road safety lesson or as part of the core curriculum.

The flexibility of the tools is demonstrated by their links to science,

design and technology, IT, mathematics, English, geography and history.

The It’s Really Brilliant video raises awareness of the need to see and be

seen in the road environment and to encourage ‘real world’ investigation. The Magic Light Box supports learning about light and darkness and how

different materials look under different lights. The road safety message

is mainly that of being seen at the roadside. It comes as a flat-pack

cardboard box with mirrors, a basic battery and bulb electrical circuit. Four figures are supplied, one fluorescent orange, one white, one black and

one retro-reflective.

The website – has lesson plans and classroom

activities, and jokes and a competition to win a prize for the child and school; a road safety information area

and a discussion forum for teachers and road safety professionals.

Road Sense for Schools packs can be ordered using the order form on the

website at the following prices:

Interactive CD £1.00

`It’s Really Brilliant’ video £4.00

Magic Light

Box £10.00

Four Magic Light Box figures 50p

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