Service will assist brands in product development and market launches

Red Cloud launches product development service, hires Justin Loretz

Red Cloud Marketing and Communications has appointed cycling journalist and product tester Justin Loretz to manage a newly launched product development and market launch service.

Available to brands of all shapes and sizes, the service will see Red Cloud work with brand owners to develop all aspects of the product offering, appraise it in real world conditions and gain valuable test and consumer data on your behalf. They will then work with the customer to enhance and improve the product as required to ensure it is ready for a successful launch.

Furthermore, the company will then work with you throughout the development process to establish target markets, distribution models and pricing as well as, if required, help you launch the product to market through cost effective marketing programmes. For new brands and start-ups, Red Cloud can also help develop company branding and business launch strategy as part of this process.

Loretz brings over twenty years of product testing and development know how to partner Red Cloud’s in house marketing and brand building expertise and is excited at the prospect of working with Red Cloud on this new provision. He said:

“I’ve been testing bikes and bike related products for many years and this new service allows me to channel all of that experience in to a package designed to help businesses of all sizes get their products right first time, on time, on target and successfully launched to market.

“In a competitive world, there is little room for error when launching new products. Regardless of whether you’re a start up or an established cycling brand, a knowledgeable third party offering unbiased, balanced and informed insight can be of huge benefit and really make a difference to how successful the product will ultimately become.”

More information can be found at or you contact Red Cloud directly on 01938 810873.

Justin Loretz is contactable on

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