Distributor branching deeper into the cycle market with Massi, ICE and Labyrinth products

R53 Sport takes stock of Massi 650B rig

R53 Sports will be bringing Massi’s new 650B Pro SL complete bike to the UK in five different builds.

Spanning £2,799 through £5,299, the bike is built around a UHM Unidirectional high modulus carbon frame with internal routing and a press fit BB. The frame, designed for 100mm of travel up front, weighs in at 1.15kg and will be stocked in three sizes – 15, 17 and 19-inch.

R53 Sport are also the distributors for the In Case of Emergency (ICE) label, turning heads for its £120, 90mm V8 dropper post, as well as the French Labyrinth label, which currently produces two builds – the 150mm Agile trail bike and Minotaur 200mm downhill race bike.

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