BikeBiz Bicycle and cycling retail news
Puma has collaborated with urban bicycle brand Biomega to produce a new line of bicycles.
The range includes the Pico – an eight-gear bike designed for the city (pictured). The Pico features the aluminium frame, a unique front carrier and a highly distinguishable frame featuring the Puma branding.
The Pico is priced at £950.
The Puma line-up also includes the Nevis, pitched at the commuter market and promising to be practical and commercial with a fahionable twist. Aimed at both sexes the Nevis includes crusier features (a laid back seating position) and integrated handlebar/carrier.
Headquartered in Denmark, Biomega distributes its products into more than 20 countries and created an eye-catching bamboo bike last year.
Currently the bikes are available through Puma.com.
