The Periodical Publisher’s Association (a body BicycleBusiness belongs to) has produced a brochure to help independent retailers sell more mags. It’s aimed at newsagents but there’s plenty here for IBDs too.
‘Making More Money from Magazines’ covers such topics as promotions, point of sale materials, how and where to stock the best sellers, and contains plenty of display tips.
So, if you want to ramp up your sales of MBUK, Singletrack, Dandy (did you see the fab special cycling edition during the Festival of Cycling?) and that other comic, get yourself a copy of the brochure from the PPA.
Call Helen Wilkinson on 0207 400 7529.