BikeBiz Bicycle and cycling retail news
Powabyke has taking advantage of the summer’s mass participation cycle Sky Ride events to showcase its products.
Exhibiting at the Hull event at the end of August, Powabyke has taken to supporting the event in its aims to get more people on two wheels and also to actively support IBDs in the cities that Sky Rides are being held in.
The Hull event saw 5,500 bike riders take part on bicycles and e-bikes, riding on car-free streets for the day.
Powabyke brought its full X-byke range to the event, including the X6, X-24, XLS and the Powatryke Cruiser in Queen Victoria Square, Hill alongside local dealer Bob’s Bikes.
Powabyke MD Nick Child enthused: “It was a cracking show for us with a very good turnout, no doubt due to the professional marketing by BSkyB. We intend to attend all of the 2012 shows, provided we can recruit IBDs who will invest a day to sell Powabykes with us.”
Bob’s Bikes MD Stuart Woodmansey added: “Skyride is a massive event for the city of Hull. It will turn more people on to cycling and it will show people where the cycle routes are and what a good city Hull is for cycling.
“Skyride is an opportunity to introduce electric bikes like the Powabyke range to people. Customers come into the shop and ask us about electric bikes but they only seem to be aware of the older style electric bikes and so we want to bring the new phase in and show people how they have progressed. A lot of people think of electric bikes as big, bulky bikes but if you look at the Powabykes’ X- bykes they are a completely different bike altogether.”
