Over the next few days BikeBiz will be reviewing bicycle portal sites. These are rich in community and content and often pay their way with commerce. www.bikemagic is the one best known to BikeBiz readers but the grand-daddy of them all is www.mtbreview.com, a four year old US site

Portal Power

MTBreview.com gets 25 000 visitors a day with 5000 of them taking a look at the secondhand bike mart. And its not just US visitors, there are plenty of Brits too. In the nominate a trail feature, 122 rides have been posted. The thread on Coed y Brenin has additional comments from 27 UK riders.

Its this auto contribution aspect of MTBreview.com which makes it so powerful. The site is one of many run by ConsumerReview.com and is almost wholly made up of content and reviews provided by the visitors themselves, who, in effect, are making up their own magazine as they go along.

MTBreview.com has just been joined by sister site, roadbikereview.com. This is based on the same format. Amongst a load of other interactive features it allows rider to post pictures of their favourite bike or themselves in action.

The photogallery contains row after row of self-uploaded shots of road bikes photographed against walls, a sort of readers wives for bikes. Visitors to the site can add comments.

Max Headroom (yeh, right) of the UK posted this comment against a shot of a Bontrager roadbike:

Posted By: max headroom Posted On: 4/18/00 12:58:50 PM


My gosh dude – that is one awesome drop to the bars. Doesn’t your neck get roasted? It sorta looks like a mountain bike but that makes sense since it’s a Bontrager, right? What does that thing weigh? Is it under 10 kg? Max – UK.

IBDs will soon be able to post bikes for sale on the two ConsumerReview sites although to date it has been for readers own bikes and bits only.

UK portals could learn a lot from MTBReview.com and RoadbikeREVIEW.com.

For a run down on what RoadbikeREVIEW.com is all about, here is their launch press release, sent out yesterday:

ConsumerREVIEW.com Announces Two New Web Communities for Cycling And Boating Enthusiasts

RoadbikeREVIEW.com and BoatingREVIEW.com Offer Unbiased Product Reviews, How-to Information, Classifieds and More

SANTA CLARA, Calif., April 18: ConsumerREVIEW.com, the leading, trusted source for consumer product information on the Web, today

announced the launch of two new vertical Web sites, RoadbikeREVIEW.com

http://www.roadbikereview.com and BoatingREVIEW.com http://www.boatingreview.com. The biking and boating industries are $5.6 and $23 billion markets, yet very few online resources exist in these areas. These sites were created to fill that niche and provide passionate boaters and cyclists with communities to interact and research the products that interest them. With the addition of RoadbikeREVIEW.com and BoatingREVIEW.com, more than 20,000 new products are available for review by consumers on ConsumerREVIEW.com.

"There was a huge demand from our community members to add cycling and boating to the ConsumerREVIEW.com family of sites. Because of this demand, we’ve created the ultimate e-commerce resources for people that are passionate about these sports," said Max Mancini, CEO of ConsumerREVIEW.com.

"RoadbikeREVIEW.com and BoatingREVIEW.com have unbiased product reviews, manufacturer information, buying tips and more, everything cyclists and boaters need to make smart purchases and enjoy their sports."

RoadbikeREVIEW.com, a Web site developed specifically for cyclists, will

draw on the strengths and momentum of its sister site, MtbREVIEW.com, the leading product review Web site for mountain bikers. Visitors to

RoadbikeREVIEW.com can read and contribute reviews for many different types of road bikes such as cruisers, cyclocross, tandem, touring and triathlon.

Popular road bike brands featured on RoadbikeREVIEW.com include Bianchi,

Specialized and Trek. Hundreds of biking components like brakes, handlebars, cranksets and tires from well-known brands such as Campagnolo, Shimano and Mavic can also be reviewed on the site. In addition to product reviews and ratings, RoadbikeREVIEW.com includes the following areas where cyclists can interact and find information on their favorite hobby:

— Photo Gallery – Browse the gallery for pictures of favorite bikes

— Tech 101 – Get tips on purchasing a bike and riding etiquette

— Directory – Find links to bike and frame manufacturers, component

manufacturers and Web retailers

— Classifieds – Buy or sell road bike gear and post it for free.

— Message Boards – Participate in ongoing discussions and even organize

trips among fellow cyclists

— Races and Events – Read news and information on the latest road bike

races and events

About ConsumerREVIEW.com

Founded in 1998, ConsumerREVIEW.com is the leading, trusted source for

consumer product information on the Web. ConsumerREVIEW.com develops and manages Web communities around common product interests to meet the needs of consumers researching purchases on the Web. The company’s review content is available to millions of consumers through partnerships with sites such as Yahoo!, AltaVista, MountainZone.com and PlanetOutdoors.com. The company is focused on creating an online environment that fosters communication, community spirit and quality product reviews. ConsumerREVIEW.com is headquartered in Santa Clara, CA.

For additional information, please contact:

Christina Jones, ConsumerREVIEW.com Public Relations

408-855-8100 x136


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