Meanwhile, 2Pure hires a 'BUM'

People news: Andy Pemberton joins Panache Cyclewear

Panache Cyclewear has hired Andy Pemberton to its management team as vice president of sales and marketing. Pemberton will be responsible for retail and custom clothing business development, marketing and promotions for the Boulder-based cycling apparel company.

Pemberton was most recently the publisher at VeloNews and while there he guided the publication and Web site to record sales and circulation performance. Prior to serving as publisher, Pemberton was the interactive director for inside communications responsible for all of the Company’s Web sites.

“Panache Cyclewear is a fresh and exciting brand with tremendous
potential. I’ve been impressed with founder Don Powell’s vision since he launched the business a little over a year ago,” Pemberton said. “I love the entrepreneurial spirit and the underdog attitude of this growing company.”

Panache is distributed in the UK via Lambda Sports.

Anthony Stirrat
2pure has appointed Anthony Stirrat to the role of business unit manager (or BUM as 2pure put it in the press release!).

Stirrat is a proven project manager with extensive experience in hardware, software and integration. The majority of his projects have started at contract award and he has been responsible for taking them through to acceptance and sign off. He has also worked on the development and roll out of training packages and been involved in the set up of support contracts for product delivery.

"Team 2pure have been looking for a highly respected individual to work with in the Edinburgh office, how we ended up with Anthony is beyond me,” said Marco Librizzi 2pure sales director.

Stirrat also brings a wealth of experience from his years within cycling, having represented Great Britain at the 1991 World Championships, the 1992 Olympics and the1994 Commonwealth Games for Scotland, as well as achieving three World Cup medals and 32 National Championship medals.

“2pure are a professional forward thinking company with an excellent reputation for customer service and I am excited to be part of the team. I always try to go the extra mile at work, but George always finds me and brings me back," enthused Stirrat.

In other news...

Cycling e-commerce solution provider Objective1 undergoes rebrand 

E-commerce solution provider for the bike market Objective1 has undergone a rebrand. The Bristol-based company …