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In news released at the Sea Otter Classic which has started in California, Pedro’s management say they have teamed with Sports adVentures International S.A. (SaVI) of Lausanne to acquire the Pedro’s brand from Swix Sport USA.
No terms have been disclosed.
Pedro’s was founded iby Bruce Fina and Andrew Herrick in 1989, and sold to Swix Sport USA in 1997.
SaVI is an investment group with a focus in the health and activity sectors, and will assume ownership of the Pedro’s brand of cycling accessories on May 1st, with the management team as part owners.
Per Dybwad, one of the SaVI partners, said: “We are very excited to have acquired Pedro’s and believe that we together with the management team and the employees will be able to further strengthen Pedro’s position as a leading brand in its field.”
Christopher Zigmont, the new CEO at Pedro’s, said:
"Te people at SaVI ‘get it’. They ride. They have the heart of cyclists with a level of business experience this brand has never known."
