Oxford to distribute protection company G-Form

Oxford’s portfolio of third-party brands has recently expanded to include G-Form and its range of protective products for riders from all disciplines. Established in Rhode Island, USA, in 2010, G-Form is an innovative protection company that designs and manufactures protective products that utilise SmartFlex proprietary technology. G-Form’s wearable product range …

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Cycling apparel brand Velocio sells to SRAM

Velocio apparel has been sold to SRAM, the brand has announced. Velocio was launched in 2013 by “a drive for a better cycling product, a better cycling culture, and a deeper commitment to responsible manufacturing”, and today is “a brand we’re really proud of, the brand we set out to …

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COREbike 2022: Silverfish UK, Cycling Sports Group

After the hiatus, Silverfish UK is back at COREbike with a bang and has a dizzying number of new products to show, here are some teasers… It has new tech riding apparel from Yeti and Race Face, as well as those from all its other apparel brands including 100%. Expect …

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Latest Features

my Boo: A grassroots company

my Boo, a young company from Kiel in Germany, develops and produces sustainable bikes using bamboo. BikeBiz caught up with founder and CEO Maximilian Schay as the company turns its attention to the UK market

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