The Whyte stuff

In his first ever feature length interview for a trade magazine, Peter Holton of ATB Sales talks frankly to BikeBiz about the Whyte project, Marin, margins and the future for IBDs

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Itll be all Whyte on the night

According to the BIKEmagic website today is the day the first Whyte bike from ATB Sales will be available. BIKEmagic scoops the world once again, says Brant Richards, editor of BIKEmagic. Well, weve got a scoop of our own...our latest feature article is the first big trade interview Peter Holton of ATB Sales has ever done!

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