INTERBIKE: Forget the cheetah skin, you could drag your logo through the dirt

Sweetskinz Inc. has developed a range of patterned tyres. There’s a camo version, a tyre with cheetah spots, a Yin Yang pattern and a tyre with a sidewall decorated with a Celtic motif. But these aren’t paintjobs, try as you might, the patterns will last as long as the tyre as they’re right through the moulding. And it’s not just a novelty: race teams could have tyres that featured sponsor logos. Even bike shops could order bespoke tyres.

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