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Paligap to launch SuperBike incentive scheme for IBDs

IBDs which meet volume targets will be in with the chance to meet Superbike superstar Carl Fogarty in a VIP package at one of the UK's World Superbike rounds. The package includes full hospitably, pit walks, watching the racing and also the chance to meet with Fogarty and the other Foggy PETRONAS motorbike riders. And custom-painted Foggy PETRONAS Kona MTBs may go on general release next year.

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Grass Roots Heroes

Grass roots workers make a valuable contribution to expanding the market for cycles yet their efforts – paid or unpaid – are rarely praised. This article redresses the balance and gives credit where credit is due. Yet those interviewed below are just the tip of the ice-berg: cycling is awash with selfless acts of grass roots toil. But it’s not all selfless, for bicycle businesses there are clearly good, profit-centred reasons for getting your hands dirty at the grass roots level. This article explores the different motivations behind a wide variety of grass roots initiatives. A key factor shines out from all the interviews: pure, unadulterated enthusiasm. And it’s infectious.

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