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US BMX parts company gets new UK distribution company

The ad on page 17 of the Christmas edition of BicycleBusiness is cryptic and the advertiser won't go public in the print edition until January, but BikeBiz.co.uk can reveal that the advert is for Padded Cell Supplies Ltd, an offshoot of Hi-Gear Ltd. Padded has been formed to distribute Odyssey BMX components in the UK.

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Blue Ridge boss slams Xpedia, the mail-order operation

Following criticism on the BikeBiz bulletin board about an Xpedia mail-order advert for Sidi shoes in Cycling Weekly, the Sidi importer has launched a broadside against grey importation, the discount nature of the UK bike trade, and advertisers who claim to have good stocks of product but don't, instead using the headline goods as enticements to generate mailing lists.

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