Hardisty Cycles kicks off new TV advertising campaign

There aren't that many UK IBDs with the advertising chutzpah of Hardisty Cycles - best-known jingle: "Home of the Mountain Bike, top of Shields Road, Byker" - but when the going's tough, the tough get going. The TV advertising splurge which starts at lunchtime today will last through to the Friday before Christmas, and is the first part of a three ad telly campaign that will run through to Spring 2002

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Foote note in Kistory

KIS, the Gloucestershire BSX race series created by Graham Foote of the British Dirt Riders Association has been suspended due to NIMBYs who weren’t too keen on Bicycle Supercross events in their neck of the woods. In a valedictory speech on his KIS website - where archive stories on past events are located in the Kistory hyperlink - Foote thanked a number of high-end bike suppliers who helped make the events possible

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Structural changes at Moore Large

According to Moore Large MD Nigel Moore, the Derby-based company is undertaking a structural overhaul in order to "remain competitive in a changing world of cycle and accessory distribution in the UK". It has been a "difficult year" and the company overhaul includes four job losses

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