BikeBiz Bicycle and cycling retail news

Digital maps, that is. £1200 worth of OS paper maps can now be purchased in a 12 CD set for £250. IBDs could sell on the software and the GPS devices and the bike mounting kits, and then email their customers with shop-ride details complete with grid references and marked-up OS maps

Yoof culture is split in two, those who wear/ride/eat branded products, and those who shun branded gear with a vengeance. So, can big marketing budgets shift the perceptions of the anti-brand consumers? Or, in the bike trade at least, are we creating no-brand consumers because of cheap kit?

He missed his plane, apparently. Not to worry, the rest of Bike 2002 is certainly buzzing.

SwimEEZY is seeking a UK distributor for its Slick Lycra skin shorts that come with an insert with more USPs than most. And who can resist the website marketing slogan 'Click here for dealers who can Slick your ass!'

CTC has dubbed Ministers weak and cowardly after their refusal to accept research by a former government body proving that mobile phone use by drivers claims lives of pedestrians, cyclists, and other drivers