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Michelin partner with Whoop UCI Mountain Bike World Series

French tyre manufacturer Michelin has been announced as a main partner of the Whoop UCI Mountain Bike World Series, with a five-year deal set to run until at least the 2028 season. The collaboration between Michelin and Warner Bros. Discovery (WBD) Sports will see prominent Michelin branding at all 15 …

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Global gravel racing gets a Fantasy League

With the rise and rise of gravel racing on the global stage the sport has steadily attracted attention from a growing number of sponsors, enabling an increasing number of riders to take part in an expanding event calendar. Athletic Affair – the Girona-based agency which connects people, brands and collectives …

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Latest Features

February 2024 edition of BikeBiz is out now

The February edition of BikeBiz is now live. Read the digital edition online here Never miss an issue, subscribe to BikeBiz for free here  A better option The commute remains an integral part of many people’s lives. Data suggests that the initial shift to home and hybrid working is slowly …

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Five minutes with: BBB Cycling

BBB Cycling has been serving bike shops and cyclists for quarter of a century. Managing director, Rick de Jong updates BikeBiz with the latest goings on at the Dutch brand This piece first appeared in the December edition of BikeBiz magazine – get your free subscription here Can you give …

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Trevor Halstead on 25 years of Gainsborough Cycles

Gainsborough Cycles has been a stalwart in its community for more than two decades. Rebecca Bland speaks to the shop’s owner Trevor Halstead. This piece first appeared in the December edition of BikeBiz magazine – get your free subscription here For 25 years, Trevor Halstead has been at the helm …

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