New operations manager charged with boosting sales and dealerbase

Onix founder Craig Middleton joins Nrg4

Craig Middleton has joined distributor Nrg4 as operations manager.

The move follows Middleton’s sale of Onix Bikes in November 2012 and parting company with the brand in June 2013.

At Nrg4, Middleton’s targets include increasing sales, expanding the product range, increasing the dealership and running the business from the Nrg4 HQ.

The distributor said: “Nrg4 is pleased to announce the appointment of Craig Middleton to head up all the day to day running of the business as Operations Manager. Craig brings extensive industry experience from founding and building the Onix Bikes brand in his previous project. “

Middleton said: “I am delighted to be joining the team at Nrg4, a company that has quickly built a reputation for bringing new high quality products and brands to the UK market. I am looking forward to the challenge of increasing the exposure of the fantastic brands Nrg4 currently already has in its portfolio, supporting and working closely with our current dealers, expanding our product range into key areas of the market and growing our nationwide dealership.”

Middleton has become a shareholder in the business, telling BikeBiz that he is investing "because I believe 100 per cent in the business".

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