BikeBiz Bicycle and cycling retail news
Nrg4 has announced it saw record growth figures in June 2014 with an 80 per cent rise in sales.
According to the distributor, 2014 has seen steady growth, but June saw a record number of new accounts opened, with sales up on all brands across the portfolio.
The firm added that "dealers new and old like our sales strategy that our products don’t appear on the big online retailers like CRC and Wiggle".
“June has been a landmark month for Nrg4," explained operations director Craig Middleton. "Our dealers are confident in our sales strategy and like the fact that we look after their interests by protecting our brands RRP and their margins. Couple all of that with good weather, the feel good factor of the Tour De France just around the corner and we have record monthly growth figures for the company.”
June saw the new 2014 Kali road helmets accumulate plenty of interest, Middleton added, with the Kali Chakra Plus (RRP £39.99) the biggest hit with the dealers. The month also saw the launch of the new Sparse Fixed Commuter Lights, which enjoy a positive reaction from dealers with strong first month sales.
