New B2B on the way and firm is expanding its Widnes distribution base to cope with growth

Nrg4 Cycling Distribution reveals rebrand

Ng4 Cycling Distribution has undergone a re-design of its corporate logo, revamped its marketing campaign and will be adding a new B2B site in the very near future.

The distribution company told BikeBiz it has enjoyed excellent growth in recent years and feels the new look logo and other marketing initiates about to be announced, will enable it to take a further step into cycling distribution cementing what has already proven to be a successful journey. That continued success has seen it outgrow its current distribution warehouse in Widnes, resulting in further planned extension work.

Ng4 Cycling contracted the services of an external design agency to revamp the logo. The new logo is the first step in the process which is to be followed with the new B2B, print ready literature and advertising.

A spokesperson told BikeBiz: “Now the logo is finalised we can push through with our new marketing effort targeting trade only dealers and showcasing our existing and new innovations. Alongside the print, we will be re-skinning our social media and online advertising presence increasing consumer demand to be driven through our retailers. Everything from corporate image, business cards, social media and advertising will be revamped in the coming months.”

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