In a deal negotiated by event director Tony Doyle, the winner's jerseys for September's Tour of Britain will be produced by Nike. All but one of the four jerseys take their colour leads from the Tour de France but the designs are fresher and more appealing, especially the polka-dot jersey...

Nike to produce Tour of Britain jerseys

BikeBiz 08/06/2004 Business

Tony Doyle signed off the jersey designs yesterday. Doyle is the freelance sports marketing officer in Nike’s cycling division, liaising between Nike and pro riders.

The jersey colours? Yellow for the GC winner, green for the points winner, polka-dot for the best climber and blue for the winner of the sprints competition.

It’s not yet known whether the jerseys will be made commercially available, but if they are, they will be available via Trek. Watch this space.

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