BikeBiz Bicycle and cycling retail news
Huez Race Day Jersey
Direct to retail: 0203 754 4681
The Huez team collaborated with a handful of professional riders to design its ‘Race Day Jersey’. Using a blend of polyester, polyamide and carbon fibres, the jersey is highly breathable and includes mesh inserts under the sleeves to give extra airflow.
The cut is tailored to fit ergonomically on the body while in the saddle with silicone grippers to keep the garment firmly in place. There’s added reflective tabs at the side seams and hidden reflective bands on the elongated sleeves to ensure the wearer is highly visible at night. A removable waterproof pouch is included in one of the three rear cargo pockets.
Muc-Off Chamois Cream
Fisher Outdoor Leisure: 01727 798 345
Muc-Off has further built on its athlete performance line with the addition of a chamois cream.
Retailing at £20 for a 25ml tub, the anti-bacterial lubricant kills off 99 per cent of germs. Enriched with natural aloe vera, witch hazel, shea butter and sunflower oil, the blend is both kind to skin and fragrant, as well as offering a mildly cooling sensation. What’s more, it’s free from nasty parabens and formaldehyde.
There’s plenty more in the body care line from Muc-Off too, so if you already stock the cleaner, why not offer your customers some added in-the-saddle comfort.
Enigma Ezona
Direct to retail: 01323 845849
Based on the geometry of the popular Etape, Enigma’s new Ezona offers a value for money Columbus double butted package perfect for harsher weather conditions.
The UK-made build now boasts an integrated headset and an upgraded Columbus Life 31.7mm seat tube for added stiffness, further enhancing the ride characteristics and performance.
Retailing at £799 for a frame and fork package, or at £1,499 for a complete bike with Mavic Askium wheels and a Shimano 105 gearset, the Ezona’s built to last.
VEL Flow Cables
Cooke Components: 01256 880739
Retailing at £19.99 per set, with apparently strong margin, VEL’s Flow cable pack includes two inner cables, one 1.75m length of outer, six frame protectors, ten end ferrules and two inner caps.
The cables use a pre-stretched extra smooth, hammered stainless steel inner cable coupled to a lined outer to produce a low friction interface. This ensures smooth braking and accurate shifting without the wear and clogging often associated with PTFE coated cables.
The VEL Flow gear cable sets are ideal for both MTB and road whilst, at present, the brake cables are aimed at road use. Six colours are on sale now.
