Ventoux clothing is inspired by the heroes of road cycling, for what is considered a fairly un-tapped market of casual clothing for roadies.
It was thought up during stage 20 of the 2009 Tour De France, which passes through the legendary Mont Ventoux. This was where Bradley Wiggins secured a fourth spot, highlighting him as a future contender.
One hooded top and a polo neck are also available. The ten t-shirt line carries a variety of designs and each one retails at £25, as does the polo, while the hoody retails at £35. Visit the online store at www.ventoux-wear.com or contact 0208 500 3898.
The apparel is available direct – call 0208 500 3893 for more details.