Packaging revamped to increase appeal to customers

New packaging unveiled for Ceramic Speed

CeramicSpeed has introduced all-new packaging for its range, shipping now.

There are now two sizes of box, one for larger items like bottom brackets and one for smaller items like pulley wheels, wheel kits and the like. The height and width is the same for both (approximately 160×105 mm) and the depth is 56mm / 28mm. The display hanger on the top can be folded down when shipping.

The product is kept in place in the packaging by insertion in a block of foam. There is a vertical area at the top of the packaging where grease, spacers, etc. are stored, said the firm.

Director Martin Banke said: "We hope dealers like the new concept and that it will present the products in a much more desirable way."

In every box there will be a sheet with CeramicSpeed logo stickers as well as instruction manuals. With the introduction of the new packaging CeramicSpeed will also start including oil with all pulley wheels, as with grease for BBs.

The brand is available via Saddleback:

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