BikeBiz Bicycle and cycling retail news
There has been a complete graphics rework for SRAM Red to match the impending arrival of SRAM’s wireless Red eTap groupset and it is ready to pre-order through Fisher Outdoor Leisure now, with stock arriving in March and April.
In more detail, those graphical changes include a more subtle logo placement, layering, tone on tone texture differences and a refined RED logo, for what the brand said – in its own words – is "a more mature, confident visual language for the groupset".
The line up includes the SRAM Red Shift-Brake controls (£369), HDR Shift-Brake Control (£394), Front Derailleur (£92), Rear Derailleur (£239 – short cage, £254 – medium cage), Quarq Powermeter (£979), Crankset (£362 – GXP, £391 – BB30), Brakeset (£228) and XG1190 Cassette (£223 – 11-25, 11-26, 11-28) and £238 – 11-30, 11-32).
