Categories: Gear

New bikes from Saracen and Ridgeback at iceBike* 2020

Ridgeback and Saracen will be showcasing new bikes at iceBike* 2020.

Ridgeback Advance e-bike

Saracen is launching its new Dirt Jump range and Ridgeback will be ready to showcase its range of brand new e-bikes at Marshall Arena:MK this month.

Ridgeback has added ten new e-bikes to the range, to bring the total MY21 offering up to 18. Prices will start at £1,599.99 and go up to £3,999.99 with a variety of styles, components and capabilities.

Two e-cargo bikes join the range for 2020 after feedback from last year’s iceBike*. Dealers will also be able to place orders and there will be some exclusive show offers to tempt attendees.

From Saracen, the Amplitude, AL Team, CR3, CR2 and ALX frameset will all make their 2020 debuts at the show.

Saracen DJ bikes

Kellie Parsons, marketing director at Sportline, said: “It is great to have so many new bikes on display at the show this year and we are incredibly excited about this new direction from Ridgeback particularly.

“This is a seriously compelling offer from the brand and is a direct answer to the growing appetite that we are seeing from the market. We don’t always have many new bikes at the show as the timings don’t work out, so this adds a new layer to the iceBike* for 2020.”

Genesis is shifting its focus and going back to its roots as the ‘Original Adventure Bike Brand’ with a focus on gravel and all-road riding. Ex-world tour star Adam Blythe will also be at the show on 19th February.

More details will be confirmed in the lead-up to the show and dealers are encouraged to register now at www.icebike.co.uk.

Rebecca Morley

Recent Posts

Troy Lee Designs launches new Flowline MIPS helmets

Troy Lee Designs has announced the launch of its new Flowline range of MIPS helmets, which includes…

2 days ago

Top five jobs in the bike trade this week – 3rd February

The BikeBiz jobs board filled over 740 positions in 2022, and listings are still on…

2 days ago

Rapha launches new Explore Gore-Tex C-Knit Jacket and Explore Pants

Rapha has launched the new Explore Gore-Tex Jacket and Explore Pants. The Explore Gore-Tex Jacket…

2 days ago

Seventies Distribution on how its direct-to-consumer Backyard BMX website is supporting BMX stores

Seventies Distribution launched the direct-to-consumer Backyard BMX website in late 2022. BikeBiz finds out how…

2 days ago

Trade registration for The Cycle Show 2023 now open 

Registration for members of the trade for the 2023 Cycle Show in London is now…

3 days ago

Austrian urban bike brand Vello moving to direct-to-retail model in UK

Vello has announced that it is moving to a direct-to-retail model in the UK. The…

3 days ago