The Fort William-based Nevis Range Mountain Experience will work with Trek on a number of initiatives over the next year.
These will be designed to encourage and develop mountain biking at all levels at Nevis Range, whilst transforming the reach of the home of the Fort William Mountain Bike World Cup into a globally recognised Trek mountain bike destination.
As a first step, Trek has invested in both equipment and content creation at Nevis Range, enabling both track development and promotional activity aimed at an international audience.
Nevis Range’s commercial manager Chris O’Brien commented: “Our partnership with Trek is a first for Nevis Range. With the introduction of the world’s leading bike brand into our family, we hope to take Nevis Range to a far wider audience and generate real excitement about Trek led experiences at Nevis Range!”
“This is an incredibly exciting prospect and the possibilities of what we can achieve are endless! Nevis Range wants to bring more world-class sporting events to Fort William and this partnership significantly enhances our ability to achieve our goals!”
A promotional film specifically for the China market is being produced to further encourage the rapidly expanding China mountain biking tourism market. Trek will also be helping Nevis Range support a number of talented young local riders in their quest to become pro downhill racers.
The investment from Trek will also be used in the design and development of new downhill features and future trail design.
Helen Guesford, marketing manager UK, Ireland, Poland for Trek, added: “We are very excited to be able to partner with Nevis Range. Their expertise and passion for mountain biking make this an ideal partnership for us; the area is steeped in mountain bike history, and we are collectively aligned in our commitment to the sport’s continued growth in Fort William. We can’t wait to work together with Nevis Range and Nevis Cycles to showcase the world-class riding locales – and talent – we have right here in the UK.”