BikeBiz Bicycle and cycling retail news
Yesterday the Festival of Cycling Liaison Group met at the London offices of the DTLR and it was agreed that next year’s nationwide cycling promotion would go ahead. There were fears it would be allowed to lapse.
It will be called Bike Week and will run from 15th to 23rd June.
The Bike2Work promotion will be extended to run for the whole week, rather than a single day as in this and previous years.
Targets for 2002 include 1500 events attracting 200 000 participants.
Once again IBDs will be encouraged to organise Bike Week events and to support events organised by others, eg: by running free cycle safety checks. ACT, CoBR and the BA are represented on the re-named Bike Week Liaison Group.
Commercial sponsorship has yet to be confirmed but Bike Week will take place even if this is not forthcoming in 2002. Jordans, the makers of Crunchy bars and seriously good-for-you breakfast cereals, was thought to be considering a ‘title’ sponsorship deal.
Nick Harvey, formerly of the CTC, has been retained as the co-ordinater of Bike Week 2002. He was the co-ordinator of this year’s Festival of Cycling. Harvey is a regular contributor to the bikebiz.co.uk bulletin board and writes under the pen-name of ‘cyclist’.
bikebiz.co.uk and BicycleBusiness will carry regular features on how (and why) the bike trade can get more involved with Bike Week 2002.
