New appointee joins media firm as sales director for, and Procycling magazine in the region

Nathan Forbes joins Future North America

Nathan Forbes has been appointed North America sales director for Future’s sports portfolio akes North American saddle.

With over ten years’ experience in the bike industry, Forbes joins Future from VeloNews where he held the position of magazine advertising director working across titles such as Triathlete and Inside Triathlon. At Future, he’ll lead the North American sales team with responsibility for sales of, and Procycling magazine in the region.

Forbes begins his new role immediately, ahead of the busy Christmas period.

Forbes said: “I am very excited to have the opportunity to join such a talented group of people. The Future media portfolio is second to none and expanding the reach of those products in North America will be my main focus. I am very pleased to have this new challenge while remaining in the industry that I love.”

The new recruit will report to Scott Longstaff, commercial director for the sports portfolio, and is replacing Steve Medcroft whose work over the past ten years has been, Future said, integral to making Cyclingnews the brand and advertising vehicle it is today.

Scott Longstaff added: “Nathan has great experience, and a great record of building successful relationships in the bike market. He’s innovative and consultative and so a perfect match for us. We’re committed to expanding our business in North America and Nathan is the perfect candidate to help us drive this forward.”

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